The first thing I noticed was the registration. You enter your email, add a couple of photos, write a few words about yourself and that's it. No long questionnaires, no hidden fees.
Matching is simple: you like a profile, they like you back and you can start chatting. Because both people chose each other, the chats are much more relaxed than on sites where anyone can write anything.
New people join every day, of all ages and interests, and you can always find someone to talk to. Some are looking for a serious relationship, others just want new friends - you decide what you want.
For anyone who is tired of paying for messages, I really recommend trying it: https://esdate.com. Dating can be easy - it's in the name.